Motul Luzon Defies Targets: Infiniteserv Records 20% Growth at 2026 Dealer’s Conference

ALAMINOS, PANGASINAN – Motul Philippines’ Luzon distributor, Infiniteserv International Corporation, gathered the country’s top tier of "lubricant legends" at the Hundred Islands for its 2nd Annual Dealer’s Conference. The event wasn't just a scenic getaway; it was a celebration of a massive fiscal victory, with the company reporting a 20% year-on-year sales increase, comfortably beating their 15% growth target for 2025.

The News Moto Perspective

"Being invited to this year’s conference in Alaminos was an honour for us at News Moto. Seeing the synergy between global executives from Motul Asia Pacific and our local dealers explains why the brand is dominating the premium segment. I’ve personally worked with Charlie Ong of Motul since 2013 in scooter racing until my MotoGP coverage and racing content, and his support has been a cornerstone of our growth. After interviewing several dealers during before this event, I’m inspired by their business mindset" Darwin Zialcita, News Moto

Strategic Highlights & Business Performance

The conference served as a platform to align the brand's vision for 2026, focusing on both MCO (Motorcycle Oils) and PCMO (Passenger Car Motor Oils).

• Luzon Market Dominance: Infiniteserv recorded nearly 20% growth in 2025.
• 4.6 Million Litres: News from the conference highlighted the brand's massive volume moving through the Philippines.
• MVP Award: The evening's highest honor went to Eric Mendiola of Murakeni, who was awarded a brand-new Toyota Hilux Pickup Truck as the Top MVP Dealer.

The Power List: Attendees & Partners

Motul Leadership

Motorsport Champions in Attendance

The event honored the legends of Philippine racing, featuring athletes sponsored by Motul and Infiniteserv:

• Two-Wheel Legends: Dashi Watanabe (4x PSBK Champ), Marvin Mangulabnan (4x PSBK Champ), and the "Princess of PH Motocross," Pia Gabriel. Also joined them are pro riders Joey "Storm" Rivero (Z2P), Cloyde Pilapil (JCP Racing), and Kirk Domiguiano.
• Four-Wheel Elites: Iñigo Anton (F4 SEA Rookie Champ), Carlos Anton (Racing Legend), Angelo Magtoto (Super GT and Endurande), JR Gan (GT100), Marky Young (GT & Endurance Champ), and the Autocraft Drift Team (Audel, Ashley, and Arianne Sison).

The Media Contingent

Covering the event were the most influential voices in the local industry:

• Zach Lucero (Makina)
• Al Camba (Inside Racing)
• Brent Co (Auto Industriya)
• Novelyn & Andy (2Ner)
• Darwin Zialcita (News Moto)
• Moab MotoTV

Top Dealer Partners

Key players recognized for their contribution to the 20% growth included XPower, Magnus Asia, Murakeni, Ella, FAT MC, Megafleet, La Suerte, Motoclass, North Luzon Distribution, Mikoy, JB Lorenzo, Father and Son (FS Racing), Moto Filler, Ella Motor Parts, JKC Marketing, Prime Asia, RPR Enterprises, RHM, R.Quino, Atherion, Autotech, CJKS, Three M, SSL888, Southride, OPC, Legazpi,  and JDO.

With Special Performance from Karen Anton and her dance group Baguio Metamorphosis from Pilipinas Got Talent.

Opening remarks by Hon. Arth Bryan Celeste, Mayor of Alaminos, Pangasinan


Raffle Items:

Apple iPads, Apple Watch, Playstation 5, JBL Party Box, DJI Neo 2, Insta360 Ace Pro2 and etc. all 2 units each.

Event Itinerary: Work Meets Paradise

The three-day event balanced high-level business with the natural beauty of Pangasinan:

• Day 1: Welcome Dinner at the Proxy Hotel Veranda (Motul Uniform & Light Tops).
• Day 2: Hundred Islands Tour starting at 7:00 AM, followed by a Fellowship Night at Maxine By the Sea with a Bohemian theme.
• Day 3: The Business Conference at Proxy Hotel Ballroom, culminating in the Recognition Night where the grand raffle and top dealer awards were presented.