Motul Gears Up for EICMA Spotlight: New Technology Label Set to Redefine Lubricant Innovation

Milan, Italy – October 28, 2025 – As the countdown to EICMA 2025 ticks down, lubricant powerhouse Motul is priming the stage for a forward-thinking reveal. On November 5 at 10:40 a.m.—kicking off the press day at Fiera Milano Rho—the French brand will unveil its latest technology label, a cornerstone of its ambitious roadmap through 2030. This announcement promises to spotlight Motul's relentless pursuit of friction-busting fluids that supercharge performance across engines and machines.

At the heart of the reveal is Motul's refreshed visual identity, embodied in a striking graphic pattern that evokes the vital role of lubricants: powering machinery, shielding components, amplifying efficiency, and delivering enduring reliability. Founded in 1853, Motul has long been synonymous with premium oils for motorsports, passenger vehicles, heavy-duty trucks, and industrial gear. This new label builds on that legacy, weaving in 170 years of breakthroughs to address tomorrow's challenges head-on.

EICMA attendees won't just hear about it—they'll experience it. Motul's revamped stand will immerse visitors in interactive zones tracing the company's evolution, from early innovations to cutting-edge motorsport partnerships with top OEMs and racing series. Whether it's endurance racing oils or sustainable formulations, the display underscores how Motul's tech keeps riders and drivers ahead of the curve.

For moto enthusiasts jetting into Milan (shoutout to sponsors making the trip seamless), this drop aligns perfectly with EICMA's "That's Amore" vibe—celebrating passion through progress. As two-wheel icons flood the halls, Motul's label could spark the next wave in lubricant evolution. Stay tuned to News Moto for on-site scoops from the show floor.